How can apparel “tao brands” chart a new course for development in the face of new retail?

After years of being tested and shaped by market competition, Taobao brands now face both opportunities and challenges. In the era of New Retail, how can apparel Taobao brands tackle the new challenges they’re confronting and forge a fresh path for their development? Apparel Taobao brands are entirely new fashion labels built on the foundation of internet-based e‑commerce—a concept that embodies “original online brands jointly recommended by online malls and consumers.” Having gone through phases of nurturing, growth, and rapid expansion, these brands have now entered the New Retail era. From their rise to their peak and subsequent decline, Taobao brands are now grappling with increasingly fierce competition, shrinking profitability, and persistent supply chain difficulties. After years of being tested and shaped by market competition, and as we look toward the New Retail…

Post-90s consumers are increasingly trusting domestic brands, and local brands are now reaching a new level of growth.

Recently, Kearney Consulting released a report stating that Chinese millennials—those born from the late 1980s to the early 1990s—as well as the “Internet Generation,” or those born after 1998, are more inclined to trust domestic brands than overseas ones. The global consulting firm conducted surveys among consumers of various age groups in China, Japan, India, the United States, the United Kingdom, France, and Germany, and identified several key trends that will drive the market in the years to come. The report reveals that 71% of Chinese internet users are increasingly placing their trust in leading domestic brands—and of course…

Consumers Pursue Independent Thinking and Refinement: How the “He” Economy Is Heating Up the Market

This is an era that values both looks and substance—and that’s especially true for today’s men. Although male consumers have long been labeled as having “weak purchasing desire” and a “short consumption lifecycle” compared to their female counterparts, this doesn’t mean they lack needs. Men’s independent aesthetic awareness is on the rise; the classic trio of suits, dress shirts, and jackets can no longer satisfy their diverse dressing requirements for different occasions. They’ve begun to pursue and express themselves in more individualized ways. This segment of demand is experiencing rapid growth. Recently, Boston Consulting Group and Alibaba jointly released “New Consumption Trends in China: Three Major Drivers Shaping China’s New… ”

Amazon bans third-party sellers from selling Nike, stating it will handle direct sales officially.

Last June, when Nike announced that it would start selling directly on Amazon, not many people were surprised. On the one hand, several fashion brands had already made similar announcements, including Michael Kors, Kate Spade, and Rebecca Minkoff; on the other hand, although Nike had never previously opened a direct‑to‑consumer store, according to a survey by Morgan Stanley, Nike was the top-selling apparel brand on Amazon. Amazon is rapidly emerging as the primary retail channel for American consumers’ fashion purchases—and this is the most important reason why an increasing number of fashion brands are shifting from passive to proactive in their approach. According to market research firms…

Amazon bans third-party sellers from selling Nike, stating it will handle direct sales officially.

Last June, when Nike announced that it would start selling directly on Amazon, not many people were surprised. On the one hand, several fashion brands had already made similar announcements, including Michael Kors, Kate Spade, and Rebecca Minkoff; on the other hand, although Nike had never previously opened a direct‑to‑consumer store, according to a survey by Morgan Stanley, Nike was the top-selling apparel brand on Amazon. Amazon is rapidly emerging as the primary retail channel for American consumers’ fashion purchases—and this is the most important reason why an increasing number of fashion brands are shifting from passive to proactive in their approach. According to market research firms…

2018 Shenzhen International Textile Fabrics and Accessories Expo

On July 5, the 2018 Shenzhen International Textile Fabrics and Accessories Expo was jointly hosted by the Textile Industry Branch of the China Council for the Promotion of International Trade, the China National Textile and Apparel Council Information Center, the Shenzhen Garment Industry Association, and Messe Frankfurt (Hong Kong) Co., Ltd.